When you’re buying or selling a home, your real estate agent is your advocate. The

most successful agents are a lot more than salespeople; they’re skilled

communicators and problem-solvers. They know how to navigate the complex

process, help clients set realistic expectations and make it to closing day with as

little stress as possible.

Real estate is a commission-based business, which means the agent’s livelihood

depends on how many deals they close. Agents spend their days networking,

meeting new people and handing out business cards to grow their contact list. They

then use email, social media and regular mail to keep their name fresh in the minds

of potential clients. This might include real estate blog posts, newsletters and even



Once they’ve captured a client’s interest, an agent will help their clients with the

entire home-buying or -selling process. This includes securing mortgage preapproval, educating their clients on the market and helping them understand how

mortgage payments will impact their budgets, helping buyers find financing and

connecting them with reputable lenders, and writing offers and conducting

negotiations with sellers. Also read https://www.riverregionhomebuyers.com/


While it’s important for an agent to be a good listener, it’s equally crucial that they

ask the right questions to help their clients get clear on what their needs and wants

are. They’ll take a look at the local market and advise their clients on neighborhoods

and homes that align with their goals, while also managing client expectations about

price and location, according to Realtor.


An experienced real estate agent can be a wealth of information for their clients,

offering insights about everything from property taxes to local schools to zoning

laws. They can help their clients weigh the pros and cons of each neighborhood,

advise them on potential pitfalls when purchasing or selling and, in the case of

buyers, connect them with trusted home inspectors, title companies and escrow



One of the most common mistakes homeowners make is attempting to tackle too

many home improvement projects before listing their house for sale, according to

NerdWallet. An agent can offer advice to help them make the best decision on

whether to paint, clean out the garage or replace a bathroom vanity and can then

refer them to professionals who can do the work at an affordable rate.

On closing day, an agent will be on their client’s side, ensuring that all paperwork is

correct and addressing any questions or concerns that may arise. They will

communicate with all parties involved in the transaction, including mortgage

lenders, the buyer’s real estate agent and the title or escrow company, and be the

“go-to” person for answers to any questions that might come up.